Advantages of Company Stores

Standardized Branding

One of the primary draws for a company store is to control and maintain the quality and consistency of brand standards.  Centralizing all the branded merchandise allows for strict adherence to graphic brand standards and colors.  

If a company has multiple brands or events, the stores can also be configured to let the “buyer” select from a list of approved graphic brands for the item that is being ordered.  In other words if a company has multiple brands or DBA’s, the store can be configured with a simple drop down menu or other means for simple selection of the brand they need.

Curated Selection

To help maintain that the quality of branded merchandise matches the brand image and culture of the company, company stores offer a select limited number of items.  Depending on the product and the scope of the company, some items may require a minimum quantity, while some may be available for individual purchase with no minimum required.  Every store is truly custom.

Centralized Purchasing

Company store programs also centralize purchasing for enhanced purchasing power to get advantageous volume pricing and greater control.  AdMotions can provide and source everything from name brand apparel to promotional products to simplify management for clients.

Strategic Implementation

While most company stores are designed to be a long-term branding and brand merchandizing resource, others may be deployed as short-term “Pop-up” stores to support specific events, or large scale promotions.